Archive for the ‘B2B Marketing’ category

Why do marketing teams struggle with developing a Strategy? With the fast-paced, social nature of marketing today, there is an overwhelming amount of information for a marketing team to digest and without a foundation for communication, well; it just makes their job harder. I find myself swelling with sympathy when I begin my standard Q&A…

Think back to the very 1st time you met the parents. I remember nervously wiping sweat from my forehead as I rang the doorbell.  Now, I know this is a bit abstract but think about your website meeting the parents and the parents are your target audience. Are you prepared to take their first born…

Prospecting for one’s fortune during America’s Gold Rush of the 1840 – 50′s meant a long day of running a pan through a sandy creek bottom and coming-up with no more than cold, shriveled-up hands.  Thankfully, 2012 prospecting comes in many online and off-line forms that are powered more by the mind and less by physical…

Digital Atlanta 2011 kicks off on November 7 for its second year of celebrating the technology and new media marketing achievements of Atlanta . Formerly Social Media Atlanta, the week-long series of events will take place at numerous venues across the metro area and is a ‘can’t miss’ event for companies, agencies and individuals that…

Jay Baer is one of the country’s most recognized and renowned authorities on the subject of social media and its effective application in business. His consultancy, Convince and Convert, works with companies to build integrated, measurable social and content programs. He’s worked with over 700 brands since 1994, is a prolific blogger, professional speaker and…

We are pleased and excited to announce Kathy Strall as the newest addition to our ever-expanding team of professionals. As much of an asset as she will be to us, she’ll be an enormous asset and advocate for our clients as she assumes the role of Account Services Group Director.

We would like to introduce you to the newest member of our account management team, Melissa Smallwood. Melissa joins us as a Senior Account Director and is a great addition to our group of brand stewards.

Yesterday I enjoyed the pleasure of being a guest on High Velocity Radio, an Atlanta Business RadioX property, along with three of my colleagues on the board of directors at the Business Marketing Association of Atlanta. It was a special BMA Roundtable broadcast to announce and celebrate the new partnership between Atlanta Business RadioX and the BMA. BMA is…