Archive for the ‘Digital Marketing’ category

Last week, the Mirren New Business Conference had 35 Speakers, 30 Sessions, 3 Days, 400 Agencies. It was like being left inside Santa’s workshop for 3 full days. Brent Hodgins, Managing Partner of Mirren, was our gracious tour guide as we played with numerous next generation technologies. We were completely wowed by how Aurasma makes print literrally jump off the page with augmented reality…

Your customers tell you all the time that they love how wonderfully user-friendly your site is for their working needs. You’ve even collected a few awards that support a job well done. Go ahead, pat yourself on the back. The investment was well worth it. While having lunch with a close, tech-savvy friend you’re feeling pretty…

Think back to the very 1st time you met the parents. I remember nervously wiping sweat from my forehead as I rang the doorbell.  Now, I know this is a bit abstract but think about your website meeting the parents and the parents are your target audience. Are you prepared to take their first born…

Prospecting for one’s fortune during America’s Gold Rush of the 1840 – 50′s meant a long day of running a pan through a sandy creek bottom and coming-up with no more than cold, shriveled-up hands.  Thankfully, 2012 prospecting comes in many online and off-line forms that are powered more by the mind and less by physical…

Companies of all sizes, from global enterprises to small businesses to start-ups, in almost every industry continue to integrate Facebook into their marketing and communications strategy. Consider that: – 58% of Fortune 500 companies have corporate Facebook pages (The University of Massachusetts Dartmouth Center for Marketing Research and msnbc.com) – 35% of small businesses utilize…

Digital Atlanta 2011 kicks off on November 7 for its second year of celebrating the technology and new media marketing achievements of Atlanta . Formerly Social Media Atlanta, the week-long series of events will take place at numerous venues across the metro area and is a ‘can’t miss’ event for companies, agencies and individuals that…

Jay Baer is one of the country’s most recognized and renowned authorities on the subject of social media and its effective application in business. His consultancy, Convince and Convert, works with companies to build integrated, measurable social and content programs. He’s worked with over 700 brands since 1994, is a prolific blogger, professional speaker and…

Yesterday I enjoyed the pleasure of being a guest on High Velocity Radio, an Atlanta Business RadioX property, along with three of my colleagues on the board of directors at the Business Marketing Association of Atlanta. It was a special BMA Roundtable broadcast to announce and celebrate the new partnership between Atlanta Business RadioX and the BMA. BMA is…

Evaluating a potential agency partner is very similar to the process of evaluating and hiring the right employee. Choose the one that offers the right blend of expertise, experience, track record of success and chemistry.

For 5 years now, SoCon attendees have gathered in increasing numbers at Kennesaw State University, about 30 miles north of Atlanta, for a one-day conference to delve into the cutting edge of new media, social and mobile technology. Everyone from corporate marketers to agency execs to consultants and even students want to find out, “What do I…