Archive for the ‘Social’ category

There I was minding my own business on my drive home from work. A gruff, masculine radio voice taunted me saying in order to be manly I need to blog about bacon. Bacon, huh? Well, I took this as a challenge to my manhood and decided to “one-up” the manly-man voice on the radio by…

Why do marketing teams struggle with developing a Strategy? With the fast-paced, social nature of marketing today, there is an overwhelming amount of information for a marketing team to digest and without a foundation for communication, well; it just makes their job harder. I find myself swelling with sympathy when I begin my standard Q&A…

Think back to the very 1st time you met the parents. I remember nervously wiping sweat from my forehead as I rang the doorbell.  Now, I know this is a bit abstract but think about your website meeting the parents and the parents are your target audience. Are you prepared to take their first born…

  Every year at The Jones Group we all come together to brainstorm new and clever ways to recognize the holidays. The over-arching goal is  make it fun and make it unique. Each year we try to outdo ourselves from the previous year. This year we quickly garnered an award and recognition! Just days after…

Companies of all sizes, from global enterprises to small businesses to start-ups, in almost every industry continue to integrate Facebook into their marketing and communications strategy. Consider that: – 58% of Fortune 500 companies have corporate Facebook pages (The University of Massachusetts Dartmouth Center for Marketing Research and msnbc.com) – 35% of small businesses utilize…

Digital Atlanta 2011 kicks off on November 7 for its second year of celebrating the technology and new media marketing achievements of Atlanta . Formerly Social Media Atlanta, the week-long series of events will take place at numerous venues across the metro area and is a ‘can’t miss’ event for companies, agencies and individuals that…

Jay Baer is one of the country’s most recognized and renowned authorities on the subject of social media and its effective application in business. His consultancy, Convince and Convert, works with companies to build integrated, measurable social and content programs. He’s worked with over 700 brands since 1994, is a prolific blogger, professional speaker and…

Yesterday I enjoyed the pleasure of being a guest on High Velocity Radio, an Atlanta Business RadioX property, along with three of my colleagues on the board of directors at the Business Marketing Association of Atlanta. It was a special BMA Roundtable broadcast to announce and celebrate the new partnership between Atlanta Business RadioX and the BMA. BMA is…

Evaluating a potential agency partner is very similar to the process of evaluating and hiring the right employee. Choose the one that offers the right blend of expertise, experience, track record of success and chemistry.

For 5 years now, SoCon attendees have gathered in increasing numbers at Kennesaw State University, about 30 miles north of Atlanta, for a one-day conference to delve into the cutting edge of new media, social and mobile technology. Everyone from corporate marketers to agency execs to consultants and even students want to find out, “What do I…