Archive for the ‘Strategy’ category

Last week, the Mirren New Business Conference had 35 Speakers, 30 Sessions, 3 Days, 400 Agencies. It was like being left inside Santa’s workshop for 3 full days. Brent Hodgins, Managing Partner of Mirren, was our gracious tour guide as we played with numerous next generation technologies. We were completely wowed by how Aurasma makes print literrally jump off the page with augmented reality…

Your customers tell you all the time that they love how wonderfully user-friendly your site is for their working needs. You’ve even collected a few awards that support a job well done. Go ahead, pat yourself on the back. The investment was well worth it. While having lunch with a close, tech-savvy friend you’re feeling pretty…

Why do marketing teams struggle with developing a Strategy? With the fast-paced, social nature of marketing today, there is an overwhelming amount of information for a marketing team to digest and without a foundation for communication, well; it just makes their job harder. I find myself swelling with sympathy when I begin my standard Q&A…

Think back to the very 1st time you met the parents. I remember nervously wiping sweat from my forehead as I rang the doorbell.  Now, I know this is a bit abstract but think about your website meeting the parents and the parents are your target audience. Are you prepared to take their first born…

  Recently, Personal Branding has been something that I’ve become keenly aware of while conducting a career search. Now in my new role as a Marketing & Sales Director I see the term used everywhere. Before, I only noticed it used when describing a celebrity, politician or star athlete and typically not in the best…

Prospecting for one’s fortune during America’s Gold Rush of the 1840 – 50′s meant a long day of running a pan through a sandy creek bottom and coming-up with no more than cold, shriveled-up hands.  Thankfully, 2012 prospecting comes in many online and off-line forms that are powered more by the mind and less by physical…

Digital Atlanta 2011 kicks off on November 7 for its second year of celebrating the technology and new media marketing achievements of Atlanta . Formerly Social Media Atlanta, the week-long series of events will take place at numerous venues across the metro area and is a ‘can’t miss’ event for companies, agencies and individuals that…

For 5 years now, SoCon attendees have gathered in increasing numbers at Kennesaw State University, about 30 miles north of Atlanta, for a one-day conference to delve into the cutting edge of new media, social and mobile technology. Everyone from corporate marketers to agency execs to consultants and even students want to find out, “What do I…